Marketing of Finance Products That Meet Real Individual Needs
| No: 268220000067 | Date(g): 4/1/2019 | Date(h): 27/4/1440 | Status: In-Force |
Translated Document
Effective from 2019-01-04 - Jan 03 2019
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SAMA has noticed that banks are focusing on the marketing aspect of consumer financing products through SMS and other means in a way that does not serve the actual needs of individuals and is not aligned with the goals of Saudi Vision 2030.
Therefore, SAMA hopes that banks will adopt a balanced approach in marketing their financing products through all marketing channels and refrain from concentrating on marketing consumer financing products.