Book traversal links for تسويق المنتجات التمويلية التي تلبّي الاحتياجات الفعلية للأفراد
Marketing of Finance Products That Meet Real Individual Needs
No: 268220000067 | Date(g): 4/1/2019 | Date(h): 27/4/1440 | Status: In-Force |
Translated Document
SAMA has noticed that banks are focusing on the marketing aspect of consumer financing products through SMS and other means in a way that does not serve the actual needs of individuals and is not aligned with the goals of Saudi Vision 2030.
Therefore, SAMA hopes that banks will adopt a balanced approach in marketing their financing products through all marketing channels and refrain from concentrating on marketing consumer financing products.