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Emphasis on Adherence to the Institution’s Instructions Related to Advertising and Marketing

No: 42006511 Date(g): 22/9/2020 | Date(h): 5/2/1442

Effective from 2020-09-22 - Sep 21 2020
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In reference to the central bank's instructions regarding advertising and marketing, which stipulate that promotional advertisements for services and products must be clear and free from phrases that could directly or indirectly mislead customers.

Due to the Central Bank's observation of promotional advertisements from some financial institutions under its supervision that do not align with its advertising and marketing guidelines, the Central Bank emphasizes all financial institutions' necessity to adhere to these guidelines. All promotional advertisements should be reviewed to ensure their compliance. It should be noted that the Central Bank will take regulatory actions against those who violate these guidelines.