Emphasis on Adherence to SAMA’s Instructions Related to Advertising and Marketing
| No: 42006511 | Date(g): 22/9/2020 | Date(h): 5/2/1442 | Status: In-Force |
Translated Document
Referring to SAMA's instructions regarding advertising and marketing, which stipulate that promotional advertisements for services and products must be clear and free from phrases that could directly or indirectly mislead customers.
Due to SAMA's observation of promotional advertisements from some financial institutions under its supervision that do not align with its advertising and marketing guidelines, SAMA emphasizes all financial institutions' necessity to adhere to these guidelines. All promotional advertisements should be reviewed to ensure their compliance. It should be noted that SAMA will take regulatory measures against those who violate these guidelines.