Article 23: Advertisement Requirements
Effective from Apr 20 2025 - Jan 16 2024
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| 1. | Subject to the Rules for Advertising Products and Services Provided by Financial Institutions issued by SAMA, the BNPL company shall ensure to: | ||
| a. | Include the company’s name, logo, any unique slogans, and contact information in their advertisements. | ||
| b. | Avoid publishing advertisements that contain a false offer, statement or claim or those that are expressed in a way that could directly or indirectly lead to deceiving or misleading the consumer. | ||
| c. | Avoid publishing excessively persuasive advertising that encourages taking on credit for unnecessary consumption purposes instead of actual needs. | ||
| 2. | SAMA obliges the company that fails to comply with the clauses stipulated in paragraph 1 of this Article to withdraw the advertisement within one business of SAMA’s notice. | ||