Referring to the receipt by SAMA of a letter from His Excellency the Governor of the Communications and Information Technology Commission regarding the establishment of governance for the registration of sender names in bulk SMS messages (Tag Names) through the organization of a unified electronic portal for SMS service providers, which enables the Commission to protect the public interest from the misuse of SMS.

Accordingly, SAMA emphasizes the importance of cooperation and prompt communication with the contracted SMS service providers to complete the registration process in the system within the transitional period specified by the commission.